The 10 Logics: Why Organizers Are Loving Virtual Events?
Event marketing has evolved a lot lately. Ever since the pandemic, virtual events have become the key players not just in the event marketing industry but also inonline job fests, webinars, musical nights, conferences and many more. People used to have a deep nostalgia to travel, visit places & meet new people. The experience used to be wonderful with physical events. But, as the world is going virtual now, the rise of virtual event platforms is making the experience even better, unique & friendly.
In fact, virtual events are breaking attendee participation records. Industries globally are scoring great results in attendee participation, engagement, cost-effectiveness & ROI. And that’s why businesses have decided to make virtual events as a pivotal element of their overall event strategy. Research states that over 80% of marketers are foreseen to adopt to online events in the future.
So, in this article, here we bring The 10 Logics: Why Organizers Are Loving Virtual Events?
- Low Cost:
When compared to physical events, virtual events cost a lot less in planning & execution. Expenses related to venues, set-up, travel, hospitality, cancellation etc. are eliminated. With minimal cost, they can be organized & greater ROI can be achieved significantly. Over one-third of marketers today, declare that the average cost per online event participant is expected to be between $500 and $1,000. Businesses can plan to invest their savings into future virtual events. Else, invest them in pampering the star customers through gifts & fun activities.
- Less Time:
In a virtual event set-up, you don’t need to drive people, products & banners and in fact, all these can happen even much faster than physical events. Surveys state that it will take a minimum of 2 weeks to plan a small, perfect virtual event for your business. Whereas, for a physical event, it can take a minimum of six to eight weeks.
- Easy & Adaptable:
Travelling in these pandemic times can be quite challenging esp. for people who have families. These are the category of people who rarely step out of their nests &so attending a physical event is highly impossible. Now, with virtual events, you can bring in these customers also into your target scope. People who never attended any events before are today showing great interest in attending online virtual events.
- Enable Global Networking:
Virtual event platforms will help you network with global prospects & enhance your business branding & social presence. With real events, attendance is always a restricted factor. People can’t always travel long distances to attend an event unless it is highly important for their business. Virtual networking events are a huge benefit for global markets or the businesses who want to go global.
- Niche Conversations:
As the virtual reality events are economical & enable vast connectivity with global audiences, focussing on niche subjects is mandatory & is a profitable strategy. With virtual events, businesses can reach, influence, engage prospective customers with immersive experiences & also plan events that stand out amongst the competitors.
- Loads of Data & Insights:
Organising a virtual event means businesses can have open access to immense data, insights & statistics. Encouraging attendees to fill up short survey forms or answer quick questionnaires in between sessions can give you great insights like your attendee’s likes & dislikes, needed enhancements or features, how to interact with your clients better & engage with new customers, etc. The entire process can be tricky with real events, but on the contrary, with virtual events, you can get a much more granular look into audience engagement.Most of the virtual event platforms today record every session & communication. These insights are niche & highly valuable to sales experts as they can plan & create better event & campaign strategies for upcoming virtual events.
Speakers are the most on-demand personnel for any event. You cannot expect a C-level exec or Vice President of a company to travel down & participate in an event. But, with virtual events, as no travel is involved, it is possible. Basically, real events last for over 2 to 3 days. On the virtual event platform, you can book a 90-minute virtual keynote rather than prolonged events. Further, as the virtual event presentations are recorded, they offer great flexibility for businesses in terms of scheduling & presenting.
When it comes to scalability, real events can just be as huge as the venue is. With limited spaces & long attendee waiting lists, your event will surely become a mess even before it begins. But, with virtual events, you don’t have that problem. Businesses can scale as vast & swift as their demands are, esp. if you are using a dedicated streaming program rather than a videoconferencing service.
- Faster Evolution:
Businesses always want to communicate & promote their products or services to customers in an innovative, interactive way. In that case, a virtual event set-up is the best solution. Rather than focussing on sharing your product updates on the big launch, it is better to consider regular focussed launches for your virtual events.
- Faster Channel Building:
Virtual event platforms enable the integration of appointment calendar technologies into the software. They also allow the set-up of live discussions while the event is still going. With this, businesses can smartly qualify the leads & expedite their journey through the sales funnel.
Conclusion: Choosing the Best Virtual Events Technology for Success:
Virtual reality events are a unique blend of creativity & technology. Creativity supports in designing incredible concepts & features for audience engagement. Whereas technology helps to plan, promote & present your event successfully. The method is useful for businesses who are planning to run multiple events throughout the year or have a small marketing team.
The 6 resolutions to manage a virtual events calendar:
- Automated marketing program
- Virtual event platform
- Social media engagement & promotional tools
- Live chat and conversational marketing
- Both fair and process management platform
- Marketing tools
All of the above-mentioned technicalities are powerful tools & are highly essential when operating with multiple teams around the globe. It takes a community to create a virtual summit but taking that online demands even more strength.