The 6 Benefits of Hosting Virtual Events
In B2B marketing, it is quintessential to build a robust network structure with opportunities as well as clients. So far, businesses have relished the expedience & benefits of hosting physical events. Today, with the onset of unexpected COVID-19 pandemic, the vision of physical events hosting has gone to pot. But, with advanced technology around, businesses have a splash of hope for branding & promotion of their products virtually. In fact, as per the reports, markets have noted a massive surge in ROI for virtual events than in-person events. Virtual events existed since long, but the expedited adoption of online virtual trade shows happened due to the pandemic. As per the reports, most of the companies globally are reportedly hosting over 20 virtual events per year.
So, apart from the pandemic situation, here are a few focal reasons, why many companies are embracing virtual events for their businesses today?
- Low entry barriers
- More Affordable
- Great networking possibilities esp. in case of ‘no option available’ for in-person events, and
- Higher ROI
In this article, let’s explore the hidden corners and learn more explicitly, “The 6 Benefits of Hosting Virtual Events.”
- A Universally Adopted Alternative to Real Events:
Offline events have always been crucial in B2B marketing strategies. Events that deliver best in customer communication, management & networking are the ones to record maximum sales. With physical events, businesses could easily achieve customer engagement & relationship building. But, with social media & digital marketing campaigns, customer relations happen at a very slow pace. First, your clients must learn about your product, features, benefits, discounts etc. Once they connect, businesses can expect good sales in return.
COVID-19 pandemic has forced event organizers to cancel or postpone their events. But, they had to create a sales pipeline & make some sales to keep their business flow. In a complicated scenario like this, virtual events came in as a feasible solution for faster relationship building& customer engagement. Most of the people today are active on social media, and so are open to virtual events & that supported quick adoption of virtual events across the globe.
Advanced technology, intriguing booth designs, best-in-class features, are making virtual events as the one best option for businesses to engage & promote.
Virtual reality events are far more scalable to host than real events. Businesses today are increasingly using Zoom or Microsoft teams for small events. Any in-person event demands a venue, lots of equipment, catering, money &cancellation risks. Today, industries that host large scale events across multiple countries regularly are at high risk because of the pandemic conditions. With virtual events, you can host your events across the globe anytime. This is 100% safe, low investment, you can expect greater returns in money, engagement & new customers. Above all, technical innovations have made the virtual events experience incredibly awesome, which makes them extremely scalable.
- Low-entry Barriers:
Virtual events hosting has enabled people engagement from the comfort of their homes. While physical events are much more time consuming & arduous, virtual events are go-getters with set times & low-entry barriers.Physical events involve travelling & planning, and inviting key decision-makers is quite risky at the moment. But, in virtual events, chances of audience attendance & engagement is high, and also it enables people to invite their friends, colleagues & family who share the same interest.So, organizing virtual enterprise events at this time is far beneficial for cracking great deals in sales & also acts as an effective influencer in brand promotion & marketing.
- Low Cost:
Another reason for businesses, adopting virtual events globally is cost-effectiveness. On the contrary, organizing physical events can involve high costs like
- Venue charges
- Audio and Visual equipment
- Roll-up banners for branding and more.
For virtual events, the primary costs include the virtual event platform. You need not build an expensive studio to host your events. Instead a virtual events software like HexaFair can be the best solution that fits all your virtual events hosting needs.
- Accelerated Sales:
Now, with advanced technology, virtual reality events hosting is quick to set up, easy to use & beneficial too. If you have already hosted virtual events in the past, you will have that experience and content laying on the shelf. But if you are new to this space, then best virtual events platforms like HexaFair are here to guide & drive your businesses to greater heights. A wide range of accessible formats will make you a very flexible marketer. Businesses can set-up their virtual events with short lead times and use them when necessary to influence sales cycles. Sales acceleration might take time, but, once it happens, you will be able to close maximum business effectively& bring good value to your company and audience.
- Content Availability On-demand:
Attending large conferences is a unique & positive experience.Keynotes are famous and carry plenty of important information. Virtual conference platforms today are recording every session to make the experience available to you even after the events end. You can also use the recorded sessions as a follow-up strategy for your upcoming conferences to maximize lead generation.
Now, virtual reality conferences are the best opportunity to achieve long-term lead generation. Most virtual conference platforms like HexaFair allows events to be available on-demand for as long as a year.
So, now you can drive your audience to the virtual conference any time and make them experience the event in absolute grandeur. They can visit booths, view sessions, and engage in pre-defined activities. The one thing they will miss out on is networking with other people.
On-demand virtual conferences are also an excellent feature for marketing follow-ups. Companies using whitepapers and other documents in their follow-up strategy is normal. But, with an on-demand virtual conference, they can ensure much better experience with the improved conversion rate.