The 11 Strategies: To Make your Virtual Trade Show Stand Out
Being one of the best & advanced technology trends, Augmented reality (AR) today is truly surprising businesses with its smart features & advanced functionalities. The highly advanced technology is now available at affordable costs, and so is attracting a myriad of market classes to host & promote their businesses virtually. One reason why its demand is exponentially expanding all over is due to its flexibility.
In pandemic times as these, where people cannot hang out in thick places. Enterprises globally, to keep their business journey going on a smoother note have adopted virtual reality-based technology to host their events. In fact, after their first virtual trade show experience, exhibitors felt that the experience was quite immersive & hence are expecting virtual reality-based meetings & expos to play a big part in their future business promotions. Markets have discovered a rare opportunity to connect & ideate with larger audiences than ever before and also say that they have noticed a majority of the people talking and inquiring about their product, which normally is a rare incidence in real events.
So, to help businesses gain better audience reach, upscale their markets, & achieve good ROI, HexaFair brings to you,“The 11 Strategies: To Make your Virtual Trade Show Stand Out.”
- A Strategic Study:
If you want to see your business chart-topping through online virtual events, then here is the first step you need to adopt – evaluating your business goals. Once your event is on the go, you will have some quick benchmarks to note which will enlighten you with the fact whether your online virtual event was successful or not.
- Book a Demo:
If you are new to virtual trade fairs and have no idea how they happen or where, to begin with, it is advised to take help from a recognized virtual event planner, who can drive you through their demo and share insights on how their platform works, and what the online event experience holds for both attendees & exhibitors.
- The Marketing Plan:
Just like real events, online events too, require effective marketing strategies to drive better audience & exhibitor reach. While hosting real events, businesses often acquire the basic information of the attendees like email ids, contact info, business cards where they can get access to the client’s website data & social media channels etc. This information can help them in planning an effective marketing strategy for hosting their next events virtually.
Further, virtual events are highly immersive, cost-effective& secure when compared to physical events. To make your virtual events experience more uniquely engaging, buying lists or using Facebook advertising or LinkedIn ads will be the best choice.
- An Engaging Teaser:
Your audiences and exhibitors might be new & still unaware of the advancements a virtual trade show software offers to businesses. As a part of the marketing strategy & also to raise awareness of how a virtual trade show works, virtual trade show platforms can launch a short and engaging video byte that explains about the platform, it’s features and also shows clearly to the exhibitors how to navigate through their online environment?
- Explain the Benefits:
If your exhibitors are new to virtual environments, invite them for a demoto educate them about your platform, & its features, benefits, customer interaction, lead generation, competitor analysis etc. without the need to travel physically. Explain to them how they can achieve better customer reach & improve their branding through online virtual trade fairs. You can also share the hand-picked testimonials of your previous customers. Every virtual event holds invaluable information like participant’s data, event participation time, number of booth visits, number of downloaded documents and questions asked etc. Explain your exhibitors the importance of content in virtual booths. It will help them gain the best attention from attendees & more data after completion of the virtual event.
- Engaging Content:
For any event, content is one crucial facet to attract people. Some of the most powerful content comes from keynotes & breakout sessions. You can also invite sponsors and exhibitors to offer you their valuable piece of content. Sessions recorded in advance can be scheduled to play on set times which give a feel as if they are playing in real-time. Further, push notifications can be enabled to remind guests on scheduled sessionsand ensures your exhibitors have all the essential training to support and engage their virtual participants before the start.
- Set Proper Time Zones:
Exhibitors keep their virtual events live for at least 2 days. So, hosting events according to the time zones convenient for your audiences (national or international) is suggested. Limiting the sessions from two to four hours with good knowledge bytes in between is enough to engage your audiences holistically. With this, the exhibitors will also know the perfect time to come online & interact with their attendees which will in turn boost their online networking & branding presence.
Coupons, contests & prize giveaways are another best way to drive your attendees to action. You can offer them extra points or prizes for entering a booth or recommending an event to their friends & also downloading the product brochure. This will not only bring great attention to events but also helpsexhibitors to build new networks.
The main agenda behind organizing & attending online virtual events is networking. Exhibitors get to know more new attendees and attendees get an opportunity to discover new products &vital business information. Through virtual meeting spaces, people can meet, collaborate and share their information securely. Some exhibitors have noticed that people are communicating more openly on a virtual platform rather than physical events. Organizing a group chat, polling activities & forums will further encourage visitors to participate & engage more enthusiastically.
- Perfect Tracking:
Virtual events come with robust security systems, and hence all the actions undertaken by the participants are perfectly tracked through the virtual events software. Now, exhibitors can get the information about the number of downloads, booth attendance, questions asked during breakout sessions etc. This data will help exhibitors to create a friendlier environment for the visitors the next time they attend an online event.
- Extended Events:
How many of the exhibitors are aware that keeping their events open after the live session is finishedwill still drive great benefits to them. Not many, right! But it is true. Providing on-demand access to attendees post events helps exhibitors to gain good benefits.
For added engagement, exhibitors must keep adding new content regularly giving attendees a good reason to revisit their events. Further, social media promotions & email marketing will be a good add-on to the promotions.