11 Powerful & Innovative Virtual Event Marketing Ideas
Virtual Events are covering glaciers & it is becoming extremely important for exhibitors to collaborate & ideate on the niche details. At HexaFair, so far, we have discussed the best practices, benefits, how to gain greater ROI, security, expert guide, strategies, statistics and many more. In this article today, we will drive you through the new realm of marketing experience. Virtual events are happening everywhere right now. With the rise in demand, there are some significant threats noted than usual.
Event marketing must always be proportional to the virtual event strategies. As it is the most powerful tool, adopting best practices can make your event a grand success. Strategies applied to real events can be outdated or insufficient for virtual events. You need something unique and more, when it comes to virtual reality events. So, we are here to discuss the 11 Powerful & Innovative Virtual Event Marketing Ideas for your business. Read on!
- The High Touch:
Social media marketing tools have been widely used & adopted for years now. But, with the growing markets & business strategies, there is more to adopt than just sharing videos and pictures. In any case, personalization is the best strategy to carry throughout your virtual events. It is now essential to let know the attendees, event organizers, crew, exhibitors etc. why attending the event is so important for them and what’s new in the event and why is it worth attending? Further, virtual event planners must share it across their channels to create a sense of unity, promote loyalty, and foster connections.
- Facebook Events & Promotional Campaigns:
Create a page for your event & add your event there. In that page, you can share latest news, testimonials, updates, sneak peeks and numerous other information with your attendees. It also helps greatly to keep in touch with your customers, build good networks, share updates & create better engagement. Enabling push notifications will continuously remind your attendees about the event. Launching a targeted Facebook ad campaign will help you reach more audience & will be a great strategy to share with everyone that your event is coming up.
- The Power of Content & Virtual Reality:
Being a virtual reality event, there comes a scope & hope for huge gatherings online. This means that online event planners can achieve better sponsorships, increased value and great networking across the globe. And marketing on the other hand is all about keeping your target audience in mind. Making them come to you as you have put your brand out there for better reach. Having 1,000 relevant attendees is far better than having over 20,000 irrelevant audiences in your event. Just dive into the fusion of content & virtual reality to attract more audiences& business, gather insights on people that are attending, so that you can strategically allocate your resources for your next virtual networking event.
- Make It Palpable:
The biggest challenge hovering around virtual events technology today is, recreating the human aspect of events. So, to achieve that, virtual event planners are putting in every effort to create certain aspects as tangible as possible. Offering small gifts to co-exhibitors, sharing coupons with the attendees etc. are some great ideas for networking. Ensure your audience feel that they are your priority rather than any other.
- Stay Ahead in Your Plan:
This is not a real event and so people may not be interested to sit on & participate for long hours. Time management plays a key role in virtual events. Exhibitors must be well transparent towards their audiences regarding the event agenda. Rather than prolonged events & lengthy content, keeping your events small with good engagement while sharing your events outline will be the best strategy to take off your virtual reality event. This way, people will understand what they are getting into, what they are going to take back from the event, how long will it last etc. thereby helping them to make their plan ahead. Providing them with the right information will tell them that you value their time, energy & presence. This ensures a genuine relationship between you and your participants.
Virtual Event Marketing Ideas:
- Influencers Marketing:
People are your influencers. The more people you bring in, engage and make them share about your virtual event, the greater the chances to reach & gather broader network for your event. The strategy is to leverage the power of influencers & most specifically the speakers at your event.
Getting your audience involved on social media, sharing their reviews, experiences, what they like about the event, what piques their interest etc. will take your event marketing to the next level.
- Leverage Your Sponsors:
In any virtual event, just like speakers, the sponsors are also considered as important stakeholders. The more qualified audiences you have at your event, the better the benefits will be to sponsor your event. Ask sponsors to share your virtual event news and updates with their own audience. This will attract a lot of engagement to the event.
- Press Releases:
Digital marketing has created a wave in public relations. With already established techniques coming together with latest digital marketing strategies has made the release go high & swift in public. Press release is one of the best virtual event marketing ideas to adopt. Exhibitors can showcase the event outline, adding value and its highlights. After this is set, all you have to do is target your audiences through physical & digital means.
- Making Your Virtual Event a Stand Out:
Every business has its own unique way to market their products or brands. But, in case of virtual event marketing ideas, staying unique & outstanding is a must. You always have to serve something different that ensures best engagement & activity for your participants. At HexaFair, we carry our real presence in pride but we do add a touch of innovation which makes our marketing strategy the most unique & well-adopted. The change will clearly reflect on your value proposition, speakers, sponsors, entertainment etc. For example, you can add exclusive videos, discounts, coupons, unique offers etc. also you can do a lot more than these.
- Marketing Efforts:
Planning your marketing promotional activities even before the event starts is another best marketing strategy that can make your virtual event a stand out. Once your event is all set for a launch, you will have access to a ton of evergreen content for your audience! To measure the success of the event, exhibitors can share polls, conduct surveys, request for feedback etc. Creating a unique streaming service with loads of content will put your marketing on the next level.