Tradeshows will soon experience the metaverse, in one way or another. An expert group that examined how this futuristic reality will affect business came to that conclusion.
The tradeshow for metaverse is a popular term right now, but a precise definition is difficult to come by.
It may be a fully immersive gaming environment, a method to test on different clothes, a place to buy virtual real estate, or even just a way to conduct your grocery shopping online.
It may be simply defined as an immersive virtual or augmented environment that can be accessed via web technologies. Three elements will be present in the tradeshow for metaverse scenarios: a VR interface, digital ownership, and avatars. There may also be an emphasis on being present, on having the sense that you are actually there and that other people are there with you.
Table of Contents
- How far away is a tradeshow for metaverse?
- Top 6 Ideas to refresh trade show for metaverse
- 1. Keep in mind that the metaverse does not follow the rigorous rules of time that govern the physical world
- 2. In the Metaverse, space is a less restrictive concept
- 3. Select the encounters you want to maintain from the real world
- 4. In the Metaverse, an exhibit booth may be anything you want it to be
- 5. For attendance, shared experiences are crucial
- 6. Create a welcoming atmosphere
How far away is a tradeshow for metaverse?
The metaverse already exists in certain aspects. But it will be some time before this digital future is realized to its full potential.
Consumer behavior and our sector are closely related. There are several expectations that audience engagement opportunities will increase significantly in this new environment.
By 2026, 25% of individuals, whether they are using the metaverse for work, commerce, education, socializing, or entertainment, are expected to spend at least an hour there each day, according to Gartner research.
According to the paper, the emergence of digital currencies and cutting-edge technologies like non fungible tokens (NFTs) will further boost this new virtual economy.
On the other hand, research vice president Marty Resnick stated: “Vendors are already developing ways for consumers to mimic their lives in virtual environments. All of these actions, from participating in virtual classes to purchasing digital property and building virtual houses, are now carried out in different contexts.
They will eventually take place in the tradeshow for metaverse, a single area with a variety of locations and experiences.
Businesses might enhance and deepen their audience interaction models by “going from a digital business to a metaverse business,” according to Resnick.
“By 2026, 30% of the world’s organizations will have goods and services prepared for the metaverse,” he continued.
Top 6 Ideas to refresh trade show for metaverse
There are a lot more potential available when a trade show is designed specifically for the digital world than when a typical trade show format is only transferred to the Metaverse. We have yet to be able to fully experience the tradeshow for metaverse as it is meant (or supposed to be), as the virtual world of the Metaverse is still in its very early phases of development.
Although HexaFair already accustomed to virtual and hybrid experiences, events that are created for and enjoyed in a digital world are very much happening today. Our tradeshow for metaverse may be more lively and interesting but only if it is planned and executed with skill.
1. Keep in mind that the metaverse does not follow the rigorous rules of time that govern the physical world
First, consider time internationally rather than just locally. Any event that is posted online is immediately available to a global audience. The tradeshow for metaverse floor may now shift fluidly between time zones to constantly welcome a range of guests and audiences, if you so want. Previously, the trade show floor was only available from 9 am to 5 pm for a Pacific Time Zone audience.
2. In the Metaverse, space is a less restrictive concept
The assumption that the physical site determined the number of visitors, exhibitors, and zones has long since disappeared. In this digital setting, a personalized venue may be created rather than searching for the right physical location. The location with several zones and stages that can accommodate an unending and dynamic list of international exhibitors. Instead of the venue dictating the purpose, flow, and programming of the trade show, the reverse is true.
The tradeshow for metaverse is ruled by design and creativity. The allocation and use of funds for a trade exhibition in the Metaverse by the organizers and exhibitors would be different. “The metaverse is an excellent leveler. You only need to have a fantastic imagination and identify designers that are really imaginative. Before you ship, you must invest extra time in pre-production and thoroughly plan out all of the phases, interactions, experiences, and layers. But even with all of that, your experience may be lot more engaging than it would be on the trade show floor.
Both of these ill-defined notions of time and space in the tradeshow for metaverse would have repercussions, including expanding the possibilities for programming, sponsors, and exhibitors. None of these activities would be confined to a short period of time and might be implemented and changed over the course of several weeks or months.
3. Select the encounters you want to maintain from the real world
Being able to organize an tradeshow for metaverse event in a completely new setting has the advantage of giving you the chance to reconsider the entire endeavor. As a first step, consider what aspects of these events are relevant to the participants from their perspective in the actual world. A digital trade show’s success still depends on the rituals that are ingrained in human behavior, such as how we interact and strike up discussions.
These rituals might be as simple as getting a lanyard, entering via the lobby, getting directions from someone, choosing a seat, or mingling with strangers while in line. Consider how those instances affect the event’s overall experience.
Then you may translate the rituals that have resonance, remove the ones that don’t have a clear general meaning, and create new rituals that are unique to the new virtual environment. Which engagements are transactional and which are relational dictate what should be kept and what should be dropped. Examine which encounters are just logistical, and which ones allow us to develop real connections and relationships with other people.
4. In the Metaverse, an exhibit booth may be anything you want it to be
Think of booths at a digital trade show as more than just 3D representations of physical trade shows. In the tradeshow for metaverse, a booth may be a mini-venue inside of another venue or a mini-show within of another event. This is the opportunity for limitless creativity to promote your company and provide attendees with a memorable experience.
Any trade show booth experience, whether it is in the Metaverse or in the physical world, must pique interest, produce a memorable experience, offer product information, foster interpersonal connections, and achieve meaningful interaction. There are no set guidelines for how to complete these tasks as long as the tradeshow for Metaverse booth experience checks off these boxes.
The feeling of shared experiences that events give us is one of the primary and numerous reasons why they are so essential. When you are experiencing something with others and a sense of energy builds in the air, you have a sense of shared memories and a sense of community with all the other participants.
It’s difficult to create this emotion in the digital sphere. However, anyone who considers themselves a “gamer” and who participates in an online gaming platform and community, like Twitch, will be aware that it is both very feasible and a hugely satisfying environment to forge genuine friendships through a shared virtual experience. The game business is far more developed than the events industry in this regard, with years of planning, enormous resources, a sophisticated design language for world building, and in-depth knowledge of how to design interactions to produce a sense of community and a core high.
Pre-recorded and live material both have their own place and benefits in the realm of virtual events. Let’s not lose sight of the fact that having some live material might still be a crucial component for establishing human connection in the tradeshow for Metaverse with all this talk about a comprehensive designer experience.
Due to the nature of live video, it will occasionally be less polished and clunky than pre-recorded content; yet, those are the moments of sympathetic vulnerability or charming awkwardness that allow the viewer to feel like they are present with you at the time, exactly like a shared experience.
6. Create a welcoming atmosphere
The ability to enter a room and fully assess the energy it exudes is one advantage physical trade exhibits still hold over online ones. To hear brief excerpts of talks, to take in the laughter or emotion of voices in the room’s ambient noise. The capacity to silently examine something or someone from a distance in order to decide if you want to draw close or how to get closer. To listen in from a doorway or around a corner before deciding whether to join and take part.
A crucial component of the problem is the real-world “threshold” times when you must be able to assess the surroundings and allow various sensors direct your movement. But in order to replicate the atmosphere and vigor of events and tradeshow for Metaverse, one must have perfect command over spatial audio technology.