You probably realize that conferences, trade shows, exhibitions, and other types of in-person events are some of your biggest (and most successful) marketing and outreach activities each year, no matter what kind of business you run. In-person events were all but impossible for nearly two years due to the COVID-19 pandemic.
One recent study found that hybrid and in-person events increased by 2x in the whole year of 2022. Despite the positive signs, we should not forget the lessons we’ve learned, particularly when it comes to technology.
QR codes for events are a good example. QR codes are a special type of 2D barcode that offer easy access to online information through smartphones, tablets, and other types of mobile devices. In addition, they are one of the most powerful engagement tools available for your next in-person or virtual event for a variety of reasons. Let’s have a look of QR code use cases here in detailed manner.
Table of Contents
- Various QR Code Use Cases –Start Your Event Now with QR Codes for Events
- Use QR Codes for Event Registrations & Ticketing
- Use QR codes for Pre-Event Communication
- Making Contactless Check-Ins Possible using QR Codes for Events
- Use QR code for Event Marketing
- Use QR code for Business Cards
- Get Information About Products Using QR Codes
- Event badges with QR codes
- Utilize QR Codes for Competitions and Giveaways
- Use QR Codes for Post-Event Surveys
Various QR Code Use Cases –Start Your Event Now with QR Codes for Events
Use QR Codes for Event Registrations & Ticketing
You should use QR codes for your next in-person event because they create more convenient experiences for your target audience. To make it as easy as possible for your event attendees to attend and engage with your event, you should learn how to generate QR codes for event tickets.
By scanning a QR code, attendees can register and purchase tickets in seconds rather than navigating a complicated registration and ticketing process – the most considerable QR code use cases for events. With the right platform for your hybrid or virtual event, you can even allow attendees to pay with Apple Pay or Samsung Pay.
Besides making registration easier for those planning to attend your event, a QR code may also sway those unsure about attending to attend.
Use QR codes for Pre-Event Communication
One of the benefits of holding events exclusively in a virtual venue during the COVID pandemic was the ease of communication with attendees. Attendees were able to receive important messages both before and during the event because everyone was using the same technology. Thanks to QR codes, you can now communicate as seamlessly at in-person events as well.
You don’t necessarily have to send a message to everyone at once by email when you have a QR code, however you might still choose to do so. As an alternative, you might make a single landing page and connect a QR code to it. Then you may use a variety of strategies, such text message notifications and in-event signage, to direct people to the landing page. Linking QR codes for events landing page is one of the most considerable QR code use cases. Attendees may organize their schedules appropriately after scanning the code to view the most recent event changes.
Making Contactless Check-Ins Possible using QR Codes for Events
Not everyone feels totally at ease in crowded spaces, even when the quantity and frequency of in-person activities is growing. Another use for QR codes for events is contactless check-ins. While some people still prefer to take measures like wearing masks, hand sanitizer, and “elbow bump” pleasantries, others prefer contactless check-ins.
The majority of us are accustomed to the lengthy queues at event check-in counters, which are typically prompted by paperwork attendees must finish in order to enter the event site. But with a QR code, your visitors won’t even need to wait in line—they won’t even need to touch anything. The guest may start enjoying your event in a fraction of the time it used to take by just using a phone to scan the QR code beside the check-in location, validate the information, and submit it. (By the way, since it uses a lot less paper than conventional check-in procedures, this QR code use cases scenario is also ideal for organizing more environmentally friendly events.)
Use QR code for Event Marketing
The usage of QR codes for events can help you increase the number of participants. Users may read all the event specifics, including location, time, and links to platforms for buying tickets, by just scanning the QR code that contains further information –the most notable QR code use cases strategy.
Additionally, it is ideal for printing on pamphlets and other paper-based marketing materials. By minimizing the amount of space needed on the advertisements page, new technological enthusiasm may be promoted. Printing firm services makes it simple to print those printed advertising and perform flyer printing online, and they’ll deliver your orders to your home. By incorporating the usage of QR codes, you may develop massive marketing campaigns on printed surfaces like billboards, advertising poles, even bus stops, and even in digital realms.
You can track and improve your QR code marketing in both digital and print as an added bonus. You can see real-time analytics in that report, including location, time scanned, device kinds, total scans, etc.
Use QR code for Business Cards
Business cards are a need, particularly during networking and professional gatherings. You may quickly generate a QR codes for events and put it on a business card without taking up a lot of room instead of writing down your contact information such business emails, website, and address. To connect with prospective clients, consumers, and investors, a business card must have this QR code use cases. To establish your firm’s credibility with the business community, they might be kept together with your basic information and company or product information.
Get Information About Products Using QR Codes
Vendors typically give customers a preview of their new and forthcoming goods and services at events like trade exhibitions. For many years, reams of material, including data sheets and technical specification outlines, have been presented with these presentations.
However, this collateral is unnecessary now because of QR codes. A seller can make three separate QR codes if they are showing off three different items at a physical event where they are exhibiting. Attendees may view product details, go to a specific FAQ page, and more by scanning the codes. Attendees don’t have to lug around heavy piles of paper thanks to this QR code use cases, which also make it simpler and less expensive for vendors to participate in the live event. It’s a win-win opportunity for both exhibitors and customers.
Event badges with QR codes
This QR code use cases (Event Badges) can facilitate networking and expand marketing opportunities while facilitating event entrance.
In networking or business events, for instance, there may be a sizable number of people attending the same event, which might increase the strain on the event management staff to expedite entrance and re-entry. Digital techniques can then be used to aid with this.
Utilize QR Codes for Competitions and Giveaways
People have always loved event swag and will continue to do so. Offering swag, raffle prizes, freebies, and other forms of rewards is one of the ways exhibitors draw visitors to their booth.
In the past, in order to enter a contest or receive something for free, spectators had to stop by a booth and either fill out an entry form or give the booth workers a business card. Although it wasn’t necessarily challenging, it wasn’t very effective either.
However, information sharing at a vendor stand has been simpler now thanks to this QR code use cases. Attendees may simply scan the QR codes for events with their smartphone, check the data on their screen, and submit their entry for a contest. In addition, the vendor receives a staggering quantity of data in an instant, including the attendee’s name, email address, phone number, title, business, and more.
The fact that this data is gathered digitally through virtual event products which makes it much simpler (and quicker) to launch post-event marketing initiatives. This QR code use cases will help vendors to contact with leads while their brand is still at the forefront of the prospect’s mind without having to wait for any laborious list imports or data input.
Use QR Codes for Post-Event Surveys
Speaking of data gathering, one of the main considerable QR code use cases is to conduct surveys before, during, and particularly after an event.
Are you curious about the presentations that had an impact and, more significantly, the ones that didn’t? Do you want feedback from attendees so you can solve any recurring problems? Do you want to determine how many individuals will attend next year and assess their interest in the future?
By giving your participants a QR code that leads to a survey, you may find out all of this information and more with the help of this QR code use cases. Additionally, because your survey is easy to access, users are far more likely to complete it. They only need to scan the code on their phone to quickly finish the survey.