Over the past year, there have been unprecedented changes in the pharmaceutical industry. Pharma companies have been forced to accelerate research, manufacturing, and marketing of drugs due to the COVID-19 pandemic, according to a Deloitte report. Virtual pharma events must stay connected more than ever before. Staying on top of industry trends and breakthroughs.
The pharmaceutical event technology has also seen a shift from in-person events to virtual events, especially after the pandemic.
Whether it is sales events, conferences, or expos, virtual events for pharma companies have a lot to offer in terms of convenience, profitability, and, most importantly, reach.
Don’t let yourself be left behind if you haven’t jumped on the bandwagon yet. In order to give you an idea of hosting virtual events or what virtual pharmaceutical event technology can offer, here are some benefits.
Table of Contents
Hosting Virtual Events for Pharma Companies – Top 6 Benefits to Consider
Management Made Simple
The logistics of in-person conferences are a nightmare. Managing and organizing virtual pharma events with all of the equipment, technical and support employees, and everything else necessary for a conference – all in one location – is also a challenge.
Hosting virtual events eliminates all of the fuss, giving you more time to focus on key topics such as the actual substance of the conference and the necessary planning.
You can’t be everywhere at once. However, becoming virtual events for pharma companies provides a full picture of all activities on a single screen. Not only does it make event management much easier, but it also allows for faster reaction rates (since everything is there in front of you) if an issue develops.
Enhance Wider Reach
Because virtual events for pharma companies aren’t limited by space, businesses don’t have to worry about finding a suitable venue that is not only large enough to accommodate a particular number of people but also accessible to the target audience. It is unusual to fulfil both of these prerequisites. As a result, we notice a considerable percentage of dropouts only because they were unable to access the location.
It gets simpler to reach a broader audience. Collaboration with industry specialists, which would not have been possible otherwise, is also important.
Even while in-person events offer advantages, the accessibility and convenience of a hosting virtual event cannot be matched.
Collaboration Made Simple
Medical specialists, particularly practicing doctors and surgeons, find it difficult to leave their practices for a conference. And with the travel limitations imposed, it becomes much more difficult.
Such concerns are eliminated while hosting virtual events for pharma company because virtual pharma events or pharmaceutical business gatherings are held digitally.
With advanced pharmaceutical event technology, participants can attend talks on medical advances or pharmaceutical research without having to leave their homes, much alone nations.
Researchers and presenters who cannot attend the conference in person will be able to present their work virtually, making it simpler for conferences to cooperate with industry specialists.
One of the benefits of in-person conferences is the interesting conversations that take place at the refreshments counter.
Without a doubt, in-person conferences provide countless networking chances than virtual pharma events. Even though you won’t be able to converse with other participants over a cup of coffee, technological improvements have enabled us to interact with remarkable individuals electronically in ways that physical events do not allow.
To improve your virtual event networking chances, read this blog here.
As an example,
You never know who you’ll run across at physical events. During virtual pharma events, however, participants have the option of filtering through other attendees’ profiles depending on their field of expertise, job title, business name, and so on. Hosting virtual events for pharma companies boosts your chances of meeting fascinating people with whom you may work in the future in the special spot called breakout rooms.
Predict Valuable Insights
Virtual events for pharmaceutical companies outperform in-person events by a wide margin in terms of giving important data and insightful insights.
Hosting virtual events provides event data in the form of participant navigational tendencies and other activities such as most viewed/downloaded content and performance of various webinars/presentations gives significant knowledge that would be difficult, if not impossible, to acquire during an in-person event.
Pharmaceutical firms can use this information to make critical decisions about future goals, sales/marketing tactics, and branding. Studying these tendencies might also help pharma businesses develop tactics to increase the number of attendances. And an overall better, more productive virtual pharma event.
Another element that distinguishes virtual events for pharma companies is the availability of on-demand content.
The majority of the content, ranging from presentations to live webinars (and Q&A sessions), is recorded and may be downloaded and viewed later. The pharmaceutical sector may employ on-demand material to increase the number of individuals who attend virtual conferences. Because recordings of all webinars/presentations will be made accessible, potential leads may be able to benefit from the virtual pharma event (apart from networking) long after it has concluded. This enables pharmaceutical businesses to improve lead generation.
As a follow-up approach, in-person conferences typically provide materials. The majority of these documents are either misplaced or discarded.
With on-demand information and digital papers, hosting virtual events have a higher possibility of improving conversions.
With HexaFair, you can dominate the Future
Virtual events for pharmaceutical companies are becoming increasingly popular nowadays. The current worldwide epidemic has accelerated the tendency. However, the virtualization trend is here to stay. The sooner you adjust to the change, the easier it will be to profit in the approaching digital era.
However, HexaFair understand such a change might be intimidating, especially if you’ve never organized pharmaceutical industry events before. But we did. And we can assist you in overcoming any obstacles associated with virtual events, such as technical issues, participant engagement, and so on.
Hosting virtual events in our platform, you can adapt all the updated virtual features. Look out the demo and explore our virtual pharma events platform now.