Whether you own a brand or represent a company as their PR, marketing, or advertising consultant, all you would ever want is to spin creative ideas that will yield results. 2020 has seen the fall of live events and the rise of digital fairs. B2b marketers claimed that over 73% of webinars & conferences have seen the highest lead generation rates. So, it is clear that with the right approach, digital fairs can fulfil the branding goals faster and most effectively. The two best advantages of social media marketing for virtual events are its cost-efficiency and the fact that it targets a vast audience in real-time.
Are you planning to host Virtual events Or Virtual Fairs & Exhibitions? Then, turning to social media advertising and marketing can be an effective way to reach your target audience faster! Although there are many ways you can drum up interest in social coverage before your event takes place, these 7 social media marketing for virtual events can be most effective to improve event attendance.
Social media is a crucial tool for organizing marketing campaigns across all industries. But the key to a successful campaign lies in picking the best social media marketing for the virtual events. Each platform targets a different set of audience groups.
You can find out which is best for your event by researching the demographics of your target audience on these networks.
Some of the best tools to adopt are Facebook, Instagram, YouTube, Reddit and Twitter.
2. The Right Planning Approach
Using social channels to promote your event attracts new clients to the virtual venue. Sending timely reminders ensures your audience knows the event is approaching, and if they miss being there at the digital venue, they would surely miss the best opportunity ahead.
There are plenty of details to be taken care of in the pre-event phase. Choosing the date and time of the event is one of them.
By promoting through social platforms, there is a high chance for new visitors to come and participate in your digital fairs.
Research, research, research. Content should be rich with keywords and hashtags that relate to your event or brand.
Hashtags give a broader reach to your posts, which may drive more people to your event. Studies show that posts with relevant hashtags get 8x the engagement. Consider deploying hashtags on your social media account to increase the visibility of your events.
After all, these days, more and more people are using hashtags for evaluating an event.
4. Scheduling Targeted Commercials
Scheduled ad campaigns highlighting the digital exhibition hall and virtual conference auditorium& addressing a targeted group of audiences is considered a highly effective promotional strategy for digital fairs. Exclusive ad campaigns need effective planning to target the right audience accurately. Look out for the audience engagement practices for further.
You can identify your target users by checking on their responsiveness, preferences and behavior.
Facebook, LinkedIn, Instagram and Twitter, all are great platforms to run targeted ads and promote your digital exhibition hall socially.
5. Sharing Videos from Past Events
When you are promoting an event, people often end up scrolling and clicking on other posts. To keep up the audience’s attention focused on your post, share videos from previous events. Even if the previous video contains anything relevant to the current story, including it in the post is the best suggestion.
Being a digital events company, people ask us various questions like, can we share videos from previous events on social media channels?
And we must say, yes, of course.
Sharing photos and videos is a very engaging form of storytelling that helps you to increase event attendance.
6. Highlight Your Speakers
One of the best ways to quickly increase attendance for your digital exhibition hall is to put together a line-up of speakers who are experts in their respective fields.
When the virtual events company reveals the speakers & their expertise on social media, it will create hype among the audience and might record the largest attendance at the digital exhibition hall.
Need some best event marketing tips? Hire speakers that stand out from the crowd, or screen your speakers’ content beforehand. People love and never forget a professional speaker who is passionate about their craft.
7. Partner with a Digital Events Company to Publicize Your Event
Event marketing is critical than it appears. Creating a successful promo campaign demands learning social media marketing for virtual events. One of these best ways is partnering with a digital events company that can promote your event.
Digital Events Company can help you maximize your ROI as well as brand visibility.
They use innovative digital marketing strategies to promote, create on-site impressions, and drive direct sales at events and trade shows.
Are you struggling with your virtual events & virtual fairs promotion? Then have a look at what the digital events marketing company is offering.
They can help you promote your virtual events and bring awareness to it. Further, a digital events marketing company can boost your visibility on various social media outlets so that more individuals can learn, share and promote your digital fairs.
So that’s all about social media marketing for virtual events & virtual fairs promotional best practices. We believe that the above tips can help you promote your digital exhibition hall effectively on all social platforms. And with the best digital marketing agency by your side, you can plan to engage huge potential prospects through targeted ads and other marketing opportunities. Contact us for further information.