The Complete Guidebook to Virtual Trade Shows
Virtual tradeshows have been in the limelight lately because of their extended engagement and popularity. However popular they might be, certain facets still remain a mystery when it comes to them. The outbreak of the pandemic has bought about a major change in event planning and organisation. While everything seemed to fall apart, virtual tradeshows have come in as a great help for event planners, exhibitors, sponsors, speakers and global markets.
Event technology advances and comes renewed with a digital format. The benefits of organising virtual tradeshows are amazing. To help you drive through this relatively new space, HexaFair brings together all that you need to learn to run your virtual tradeshows successfully.
The Guidebook in Detail:
- What is a virtual tradeshow?
- The advantages of a virtual tradeshow
- The key features of a virtual tradeshow
- Benchmark services
- Getting started
- Some marketing tips
- And why hosting a virtual tradeshow is important?
1. What is Virtual Tradeshow?
Virtual tradeshows are events that run in digital environments and hosted live through a VR trade fair platform. They have all the elements of a real event and bring in much more exciting stuff onto the plate for creating best audience engagement and connectivity. A VR trade fair platform comprises of a virtual reality trade show booth, stage, exhibitor booths, conference areas, keynote conversations, educational sessions & much more.
There is a great opportunity for event planners, exhibitors & sponsors to network, collaborate, gain new markets, present demos, share & download useful materials across multiple audiences.
2. The Advantages of a Virtual Tradeshow:
VR trade fair platforms are exciting and are the best means for brand promotion during these uncertain times. The benefits of hosting virtual events are vast. Here are the most important ones.
- Greater Return on Investment (ROI)
- Broader reach.
- Data acquisition & easy sharing.
- Deep insights into target markets & audiences.
- High reliability & scalability.
3. The Key Features of a Virtual Tradeshow:
VR trade fair platform offers a range of features & elements that enhances the experience & provides real value to audiences, exhibitors, sponsors, and organizers. The advancements in virtual reality are making the setups innovative and perfectly replicate the traditional trade shows.
Here are some key features of a VR trade fair platform:
- Creative & interactive environment.
- Customizable booth experiences for vendors.
- Surveys, polls, Q& A sessions & live chat facilities for better networking.
- Live video streaming for keynote performances, webinars, and branded virtual reality trade show booth experiences.
- Pre-recorded videos, scheduled audio, video & VR sessions.
Apart from the list above, you can set up a virtual lobby for better exploration and activity amongst the audiences. They can meet, ideate and visit various other booths online. Personalized virtual reality trade show booth spaces enable vendors, exhibitors, and sponsors to showcase their brand in the event. Features like branding and messaging, live audio, video chats, product demos, and downloadable materials like product guides and specs etc. are often a part of the virtual reality events. The features enable exhibitors to gain better leads and build deep networks.
4. Benchmark Services:
There are some regular features that every virtual trade show platform offers today. But, if you want your virtual reality event to truly stand out amongst your competitors, then here are the few features that you would like to learn about and add-on for better audience experience.
Think of the following:
- Translation services
- On-Demand Video
- Virtual Reality/Augmented Reality
- Virtual parties
- Breakout rooms
- Virtual swag bags
5. Getting Started:
Virtual trade show platforms are unique spaces and have easily and successfully replicated the experience of real events. They are reported to note a tremendous success beyond the in-person event standards. To help you gain better knowledge or get started with your first virtual tradeshow, here are the best three steps to follow.
- Define your business and virtual events goals.
- Produce powerful and engaging content.
Focus on your event goals & timelines. What are you expecting from your event?
- New product launches?
- Lead generation?
- Thought leadership?
- Building networks?
- Gain ROI?
Understanding your event goals will help you narrow down your target attendee list and develop content that interests your people. Then find the best exhibitors that help you achieve your goals and render value to your participants. Customization helps you to deliver an experience that is far beyond the expectations of your audiences.
6. Some Marketing Tips:
All of the industry-best planning may fail if you don’t have your effective event marketing strategy. Here are some helpful tips to realise while promoting your virtual trade show.
- Build a branded event website.
- Make use of social media.
- Start an email marketing campaign.
- Gain media attention.
7. Why Hosting a Virtual Tradeshow is Important?
Virtual tradeshows present an incredible occasion to bring together industry heads, brands, and specialists in a valuable and essential way. Unlike real events, they are economical when it comes to hosting, sponsorship, participation and presentation. Hosting a Virtual Tradeshow requires special focus on attendee and vendor experience. To design a successful virtual reality event, it is essential to explore and choose the best virtual event platform. There are numerous platforms and tools available online today that support virtual tradeshows.