Immediately after the global pandemic, event marketers and planners recognized a major shift was about to take place. There was going to be a paradigm shift in the world of events, and event professionals needed to reskill quickly. More than 18 months after the pandemic’s twists and turns, an entirely new world of events has emerged, changing the rules of event marketing. Virtual event marketing trends are now more powerful than ever. We should look back and see how virtual events turned out this year and how we can prepare for the future.
Table of Contents
Virtual Event Marketing Trends To Follow in 2022
1) Create Pre-Event Content & Market Them
In 2022, more event management teams will offer free pre-event content to event participants. The virtual event marketing trends will likely succeed because it creates a sense of curiosity among the participants about the virtual event.
Virtual events are much more difficult to convince people to attend because they lack the positive qualities of a physical event.
Because of this, marketers need to be creative when promoting virtual events. If your event offers something new and valuable to the audience, you should advertise it by offering free pre-event content, which can serve as a teaser.
The audience will look forward to your event if you give them just enough to make them want more.
2) Prepare User-Friendly Website
It was predicted that website marketing would eventually go the way of social media marketing prior to COVID.
COVID, however, has reemphasized the importance of website marketing. People spend more time online and on their screens nowadays than before the pandemic.
Having a well-designed website can encourage potential virtual event attendees to learn more about the event and sign up. Make your website user-friendly and make signing up as easy as possible for viewers.
Your website should also contain detailed information about the event, as well as the time, purpose, list of speakers, and contact information. Along with the website marketing, let’s have a glimpse of the innovative virtual event marketing ideas here.
The most powerful tool for virtual event marketing trends is social media, especially Facebook.
Almost everyone is started to use social media in this digital age, so marketing through social media increases the possibility of your events getting noticed by the right audience.
So, start setting up the proper virtual event social media page and encourage your attendees to sign-up easily. Optimizing social media pages also increases the chances of attending your event.
4) Video Marketing
Either physical or virtual events, video marketing plays a predominant role in engaging the audience quickly.
The most effective way to promote a virtual event is to create short teaser videos that create buzz and hype around it.
To encourage viewers to sign up, ask the speakers to record short 10-second videos.
5) Utilize the Power of Artificial Intelligence
Over the last few years, artificial intelligence has revolutionized marketing technologies.
Because of advancements in data collecting and different platforms, this tendency is expected to continue.
Artificial intelligence (AI) is a fantastic tool for making virtual event marketing trends more successful and efficient by relieving planners of tedious work and allowing them to focus on more innovative solutions.
From personalizing experiences and promotions to handling ticketing and sales and automating post-event follow-up, event production businesses can employ AI-powered platforms at every level of corporate virtual events planning and marketing.
6) Personalized Virtual Event
As a result of the proliferation of new sources, the collection of consumer and marketing data has risen.
Because of this information, instead of treating virtual event-goers or consumers as members of a target group for virtual events, they can be viewed as individuals who receive experiences tailored specifically to them. To provide a 3D virtual event experience, read tips here.
You can construct various marketing initiatives based on that information that is aimed at a specific demographic. For example, a specific age group will be interested in a specific speaker; you may tailor the ad to that demographic.
Content gathered from numerous social media platforms by social media aggregator software is used to engage the audience on social walls.
Even if it’s a virtual trade exhibition, a virtual fundraiser, or any other virtual event, social walls are good.
For your virtual event, social walls offer a wide range of options to keep your audience engaged and distracted throughout.
To make the whole virtual event experience lively and engaging, you can display a real-time ticker alongside the live broadcast to convey your viewers’ comments, embed user-generated content to increase social interaction, and much more.
8) Run Target Ads
The most effective way to promote your virtual events is still through targeted ads. You can use social media sites, Google and professional virtual platforms to advertise these ads.
In the year 2022 and beyond, content marketing is increasingly used to promote virtual events. To build anticipation for the virtual event, consider publishing blogs, articles, and social media updates.
Final Thoughts
That’s it! These are the emerging virtual event marketing trends to look out for in 2022. Looking ahead to 2022, two things are clear: virtual events are here to stay, and digital audiences expect to be amazed. Fortunately, event marketing tools such as HexaFair creates jaw-dropping virtual and hybrid experiences easier than ever.